Display stand



Nov. 28, 1933. B, CARSON 1,937,142

DISPLAY STAND Filed Feb. 27, 1953 llll l ln Patented Nov. 28, 1933 {UNITED STATES PATENT? OFFICE j i .I 11 i 7 DISPLAY STAND Oswald B. Carson, Scarsdale, "N. Y., assignor to American Hard Rubber Company, New York, N. Y., a corporation of New York t 2 I ApplicationFebruary 27, 1933. Serial No. 653,704

' 4 Claims. (01. 211-58) This invention-relates to a stand or rack for holding displaycards to which are attached. a number of articles for. successive removal from the card, and sale. The object of the invention is to provide a stand or rack of this kind with means for holding or storing a plurality of these cards in groups, with one card of each group displayed outermost so that the articles on it are fully exposed for display and may be successively removed when sold. Each rack in the display stand is provided with grooves for holding the outermost visible card, and also with a pocket behind said card for storing a number of like cards each holding merchandise. When the articles displayed on the outermost display card have been removed from the card, it may be taken out of its groove and replaced by one of the filled cards held in the storage pocket behind it.

More specifically, the invention comprises a rotatably mounted stand or rack having a number of storage compartments in each of which cards with attached merchandise are held, each of the compartments being provided with an outer groove to receive the edges of a card similar to those held behind it, and display it and its attached merchandise. The entire rack is mounted upon an upright or standard, on which it may be rotated so that its various sides and the cards presented thereon may be easily displayed to the customer for section of the merchandise held in the rack.

In the accompanying drawing, in which the preferred embodiment of the invention is shown, Fig. 1 is a vertical sectional View through the display stand, on the line 11 of Fig. 2, looking in the direction of the arrows,-and Fig. 2 is a sectional view on the line 2-2 of Fig. 1, looking in the direction of-the arrows.

The display stand or rack in the form of a box-like structure, is supported upon a suitable base 3 preferably made of pressed metal, and

cup-shaped in cross-section to form it into a.

rigid member. It is provided with acentral depressed portion 4 from which rises a vertical rod or standard 5 upon which the rack is supported. The rack is provided with two spaced frames each formed of the connected strips or frame members 6, 7, 8 and 9. The strips indicated at 6 and 7 have their ends 10 bent at right angles and these portions 10 are secured to the faces of the strips 8 and 9 as shown in Fig. 2 so that the four united strips 6, 7, 8 and 9 are formed into a square, and reinforced by the cross braces 11 and 12.

The rod or standard 5 extends through the upper and lower sets of cross braces lland the upper set. of braces resting upon the shoulder 13 of the rod 5 on which the entire rack rotates. The two square frames, each composed of the connected strips 6, 7, 8,29, 11 and 12 are held'in 7 their spaced relation by vertical strips 14 which tical strips 17 are secured to the outer faces:of 2

the laterally bent ends 16, these strips 17' coopcrating with those shown at 14 and 15 to form grooves or guideways 18 for the reception of the edges of cards 19. Thestrips15' and 17 have their ends bent angularly as at 20 and 21 respectively,

the space 22 located between these bent ends 20 and 21 constituting a groove orguideway for the receptionof a single card 19,'as shown at the left in Figs. 1 and 2.

The bottom frame of the'rack is provided with horizontally extending flanges 23' projecting laterally from its strips 6, 7, 8 and 9which act as shelves for the cards held in the respective grooves 18 and22 and also for additional cards placed in back of the cards so held.

When a 'card is held ineach of the grooves 22 it cooperates with the flanges 20, the frame members 8 or 9 and the shelf 23 to form a pocket for containing astack of similar cards as shown in dotted linesin Fig. 1. Similarly, cards placed in the grooves 18 cooperate with theflanges 25 on the vertical strips 19., the frame members 6 and 7 and the shelves 23 to form like'storage pockets. These pockets act as storage compartments for cards to which merchandise, as for example combs 24, are attached. Whenfthe outermost card in any one of the portions of the rack and tion in the rack when the cards on display have I I had their attached merchandise removed.

What I claim is:-- 1. A display rackcomprising, a card-holding frame, a support for rotatably holding the frame,

said frame having a plurality of vertically disposed braces spaced from one another todefine card-receiving grooves between them, the braces extending between and connecting upper and lower frame elements, said frame elements having laterally projecting end portions to which the vertically disposed braces are attached, and shelf portions extending from the lower frame element and situated in position to support fthe lower edges of cards held'in the card-receiving grooves V and also to support cards held between the proand inback jecting ends of the frame elements of the cards held in the grooves.

2. A display rack comprising, a vertically dis posed rod, a frame mounted to rotate thereon, said frame having vertically disposed elements spaced to provide grooves, each of which receives ,a card, an'upper frame portion composed of several connected horizontally disposed strips having angular ends secured to the vertical elements, a similar lower frame portion having lateral flanges forming shelves to support the .lower ends of cards held in the grooves and also to s'upport'an additional supply of cards held between the angular ends of the upper and lower to I frame members, and in back of those held in the grooves.

3; A display rack having 'upper' and lower frames, vertical braces connecting the frames,

lateral shelves on the lower frame, both frames having laterally bent ends cooperating with the shelves to form card-receiving' pockets, the verframe, a support on which the frame is rotatably -'mounted, said frame having vertical braces formed with longitudinally-flanged edges defining single card-receiving grooves between them, upper and lower frame po'rtions'connected by the vertical braces, said frame portions having projecting parts secured to the vertical braces to form the same into side walls of card-receiving pockets located behind the card-receiving grooves,

bottoms for said pockets and grooves.

' 'OS WALD B. CARSON.

and flanges on the lower frameportion forming V 

